摘要
从双关、双喻、拟人、夸张、象征五个方面分析了英语商标词的寓意心理;从拟声理据、声音象征、回音词三方面分析了英语商标词的听觉心理;从英语商标词的构成外形和视觉效果分析了其形象心理;阐述了心理理据在英语商标词设计中的突出地位和重要作用。
In this paper the implied, visual, and audile effects of the English product brand are analyzed from the angle Of rhetoric, such as pun , simile, personification, hyperbole and symbolism, and in the way of the onomatopoetic motivation, the sound symbolism, the echonism, and the form. The foregrounding position and the important role of the mental motivation of product brand in design are emphasized.
出处
《武汉工业学院学报》
CAS
1999年第3期72-75,共4页
Journal of Wuhan Polytechnic University