6Zahir Irani and John M.Sharp,1997,Integrating continuous improvement and innovation into a corporate culture:a case study.Technovation,Vol.17 No4,199-205.
7Marco Iansiti,1998,Technology Integration:making critical choices in a dynamic world.Harvard Business School Press.
8Marco Iansiti and Jonathan West,1997,Technology Integration:Turning Great Research into Great Products.Harvard Business Review,May-June:69-79.
9Moenart,Rudy K.,Souder,William E.,De Meyer,Arnoud and Deschoolmaster,D.,1994,R＆ D-Marketing integration mechanisms,communication flows and innovation success,Journal of Product Innovation Management7(3):31-45.
10Cooper,Rboert G.,1990,New products:what distinguishes the winners?Research and Technology Management, 33(6):27-31.
