服装企业品牌营销探讨

Brand Marketing of Apparel Enterprises

面临服装市场“国内竞争国际化”、“国际竞争在国内”的现状,中国服装产业正将进行产业升级的革命,而品牌营销战略则成为产业提升的关键和服装企业经营活动的重点.

Facing the status of apparel market, which internal competition internationalizes and world competition pervades in the interior nation, the Chinese apparel industry is experiencing the revolution of industry escalating. Therefore, the strategy of brand marketing becomes the key point of industry escalating, and plays a main role in the management of apparel industry.