我国休闲体育产业价值链构造及延伸路径研究

Exploration and Construct the Value Chain of City Leisure Sports Industry in China

在奥运经济带动以及体育产业高投资回报率的理性预期下,大量社会闲余资本涌入到休闲体育产业中,从而引致休闲体育的经济价值和休闲价值的挖掘和提取再次成为社会资本关注的热点。为此,试图以始自2008年的大型户外体育竞技类电视项目的成功运作这一案例为出发点,透析休闲体育与电视媒体等相关行业的价值获取互动关系,并进一步分析休闲体育产业得以生存的生态环境,从而建构多元化的休闲体育产业价值链体系,并论述休闲体育产业价值链如何延伸。

With the rational forecast of driving force of Olympic economy and high investment returns,a substantial amount of capital influxes into the leisure sports industry,the economic and recreational value of leisure sports value has once again become the focus of attention.The successful operation of large outdoor sport type TV project from 2008 provided a new perspective to the value of leisure sports industry.With deep analysis in the relation between leisure sports and other related industries for obtaining value,the article firstly analyzed the ecology environment of leisure sports industry and its basic industrial properties,based on this,constructed the value chain from the strategic alliance perspective,and in the end,the essay discussed how to explore its value chain in detail.It is of theoretical and practical significance for the urban leisure sports industry in China to establish a good growth pattern,as well as in raising the value of leisure sports derivative function.