摘要
奥特莱斯凭借"大品牌、低价格,环境好、服务全"的独特优势,赢得全世界消费者的青睐,但在中国却遭遇了水土不服,陷入经营的困境。奥特莱斯的本土化创新势在必行。城市奥特莱斯立足中国国情,通过供应链再造和渠道新建,或许能解决奥特莱斯本土化发展的瓶颈。
Outlets are very popular in the world by the unique superiority of famous brands,low price,beautiful surroundings and one-station services,but in China,lots of outlets can not adapt to the special circumstance and get into big trouble.It is imperative to carry out innovation of outlets localization.Based on the particular situation in China,City outlets will solve the bottleneck problem in the localization development by rebuilding supply chains and building new sale channels.
出处
《纺织导报》
CAS
北大核心
2011年第2期85-86,共2页
China Textile Leader
