摘要
客观条件的变化能引起赛事现场观众人数和结构的变化。在都市体育赛事规划中,对不同变化因素所造成的影响应预先判断。分析客观条件对2009年ATP1000大师赛国内观众人数的影响。结果表明:相比2006-2008年网球大师杯赛,2009年ATP1000大师赛现场观众人数大幅减少;对国内观众人数下降影响最大的因素是网球大师杯赛转为ATP1000大师赛,其次是金融危机,中国网球公开赛的影响最小。
Changes in objective conditions may cause the changes of the size and structure of the audience in sports events. Therefore, it is necessary to prejudge the impacts caused by different factors in metropolitan sports event planning. The present study analyzed the impact of objective conditions over the number of domestic audience for the 2009 ATP1000 Tennis Masters Cup. The findings reveal that compared with 2006 - 2008 Tennis Masters Cup, the 2009 event had a dramatic drop in audience. The conversion of Tennis Masters Cup to ATP1000 Tennis Masters Cup and the financial crisis have greatly influenced the domestic audience, and the influence of China Open is smallest.
出处
《上海体育学院学报》
CSSCI
北大核心
2011年第1期27-29,66,共4页
Journal of Shanghai University of Sport
基金
上海市教委重点学科(第5期)建设资助项目(J51002)
