20世纪末与21世纪初西方体育媒体理论发展的宏观比较

Macro-comparison of the Late 20th and Early 21st Century Western Sports Media Theoretical Development

分体育新闻媒体、体育电视电影媒体、奥运媒体、体育新媒体、体育媒体社会化理论等五大内容框架,补充介绍20世纪末西方体育媒体研究专著进展。宏观比较20世纪末与21世纪初这两个时期西方体育媒体理论发展间的联系,在诸价值维度方面呈现出明显的理论发展断面,即体育媒体社会化理论研究向文化、身份、性别、政治经济学等更广阔的意义领域扩展;体育媒体细分研究向广播、电视、电影、网络、3G通信等分媒体研究转向;体育新闻媒体研究向平面、电子、新媒体或多媒体三维高度综合一体化的方向发展;体育新媒体研究日益成为体育媒体研究热点与前沿,是诸国体育媒体技术与发展的主要竞争领域;体育媒体研究方法向案例分析、定性与定量分析相结合、修辞学等多元化、多学科研究方法转变;理论研究范式向跨学科交叉和多学科综合研究过渡等。使借鉴而来的理论框架具有层次性和系统性,为中国体育媒体理论整体式超越提供借鉴与参考。

Additional introduction of the development of western sports media research in late 20th century is divided into five mainframes,sports journalism,sports television and film media,the Olympic media,sports new media and sports media socialization.Macro-compare the relationship between the theoretical development of western sports media between the late 20th and early 21st century,we can find distinct break off of theoretical development in may aspects.The theoretical development of sports media socialization extended to the fields of culture,identity,gender,political economics;sports media segmentation research turned to radio,television,film,Internet,3G communications;sports journalism shifted to plane,electronics,new media or multi-media 3D integration;sports new media became the focus and frontier of sports media research,the most competitive area for sports media technology and development;sports media research methods are inclined to case study,qualitative and quantitative analysis,multi-polarization of rhetoric,multi-discipline research methods;theoretical research swarmed in cross-discipline intersectional and multi-discipline integration transition.Level and systemize the borrowed theoretical framework,and provide references for the leap of China＇s sports media theoretical system.