摘要
目前,国内白酒在国际市场上的占有率很低,汾酒如果能够抓住这个具有巨大潜力的市场,将对汾酒的发展有着举足轻重的作用。分析了现阶段白酒在国际市场上的态势和汾酒国际化品牌扩张战略的SWOT,阐述了应对策略。
Chinese liquor has extremely low market share in international market at present.If Fenjiu Co.Ltd.could hold such a huge potential market successfully,Fenjiu Co.Ltd.will face a glorious future.In this paper,the status of liquor in international market nowadays and SWOT of the international market expansion strategy of Fenjiu were analyzed and the related countermeasures were put forward.
出处
《酿酒科技》
2011年第1期112-114,共3页
Liquor-Making Science & Technology
关键词
汾酒
国际化战略
解析
Fenjiu
international market expansion strategy
analysis
