新媒体的发展与广东文化创意产业的探究

Development of New Media and Exploration in Cultural and Creative Industries in Guangdong

新媒体与文化产业的结合,改变了传统文化产业的制作方式和传播平台,展现出文化创意产业的技术、文化、知识等创新要素,赋予了文化产业在数字化时代的新内涵。新媒体在文化产业中的作用是全方位的,创意产业中的动漫,文物交易、工艺品、设计、时装设计电影、互动休闲软件等内容形式、创作手段、传播媒介及产业经营思路发生根本的变化和迅猛的发展。经过改革开放近30年的快速发展,广州已进入全面推进现代化大都市建设的关键时期,在数字传媒时代中,广东如何抓住机遇,大力发展以人才资本为主的创意产业,从而引领产业向高端发展,对推动广州经济社会发展模式的转型和建设创新型城市具有十分重要的战略意义。

New media and cultural industries are now combined to bring about the changes in the traditional production methods in cultural industries and communication. New media are now playing a comprehensive role in cultural and creative industries. After over 30 years of reform and opening up, Guangzhou has entered the key period of modernization. In the digital age, Guangdong needs to seize the opportunity to develop human capital- based creative industries at a higher level.