谈反垄断法对我国民族品牌之维护

Protection of Chinese National Brands by Anti-monopoly Laws

民族品牌所代表的利益与反垄断法的价值目标具有内在的一致性。反垄断法负有维护民族品牌的使命,并在这方面具有自身的优势。反垄断法维护民族品牌的方式主要体现在垄断行为认定标准的掌握、处理程序的运用、法律责任的适用等方面。基于主、客观两方面的需要,反垄断法在维护民族品牌方面要受到一定的制约。

There exists an internal congruence between the interests embodied in national brands and the value target of anti - monopoly laws. Anti - monopoly laws bear both the missions and advantages to protect national brands. The main protection chan- nels of anti - monopoly laws include ascertaining the standards of monopoly practice, choice of handling procedures and application of legal liabilities, and so on. Owing to subjective and objective requirements, anti - monopoly laws are subject to some constraints in their protection practice of national brands.