中钢非洲淘金记

Sinosteel's Business Story in South Africa

约翰内斯堡市中心向北15公里，17层高的中钢大厦显得突兀而豪气。这座大楼颇为冷清——中钢集团派驻非洲的中方员工仅有19人，一些楼层已对外出租。对中钢集团来说，这栋楼的象征意义大于实际功用，直到最近才有了些变化.

Starting its business adventure in the chromium mine base in South Africa 19 years ago,Sinosteel Corporation has now become China's largest state-owned resource enterprise in South Africa.In the past five years,Sinosteel has made South Africa its supreme headquarters and accelerated the expansion.Currently,with ten companies in Africa and its production capacity of ferrochromium in China,Sinosteel is the world's second largest ferrochromium producer.Sinosteel has maximized its availability of resources in South Africa,but there are still a lot of market opportunities in resources such as uranium,manganese,and coal.Doubtlessly,Sinosteel has mounted a higher platform to diversify the development of chromium.After going through difficulties in terms of obtaining the license,brain drain,turnover of top management,market depression,tribal conflicts,and investment policy change in South Africa,Sinosteel is now facing new challenges:How can it realize intergrowth and win-win relationship with the community under the global setting of resource nationalism-How can it grasp the opportunities for diversified development on the premise of steady development of ferrochromium-Nevertheless,these may be its opportunities,too.