大连市安全农产品的消费者行为及市场拓展研究

Study on the Consumer Behavior and the Market Development of the Safe Agricultural Product of Dalian

安全农产品是改善生态环境、提高农产品质量安全水平的主流产品。初步调查显示,大连的消费者对安全农产品的认知度较高,但也存在着对"三品"认识不深入、对"三品"市场缺乏信心、"三品"价格偏高和销售渠道有限等问题和现象。针对以上问题,文章提出相应的对策和建议。

Safe agricultural product will be the mainstream product in improving ecological environment and enhancing the quality and safety level of the agricultural products.The investigation demonstrated that there was a high cognition of the safe agricultural product in Dalian,but the problems of shallow acknowledge,of lack of confidence on ＂Sanpin＂ market,of higher prices and limited sales channels were also existed.In order to solve the above problems,the corresponding countermeasures and suggestions were advanced in this thesis.