体育传播媒体图景下的社会责任论

Social Responsibility of Sports Media Picture

目前各类体育媒体在不断满足公众日益增长的体育信息、体育精神需求的同时,也出现了极不协调的社会责任严重缺失的现象。由此,笔者拟从体育媒体全图景传播的视角探讨体育媒体社会责任缺失的成因、确证体育传播媒体所应承载的社会责任。只有让全媒体都认清了必须承担的社会责任,才能使我国的体育媒体为受众提供全面准确的体育信息,才能将体育的教育功能发扬光大,努力使我国成为一个真正的传媒大国。

This paper tries to discuss the cause of the deficiency of social responsibility from the angle of the whole picture promulgate.It points out that China will become a real media power only if the whole media realizes the social responsibilities it should take.