中外游客生态旅游观的比较

A Comparative Analysis of Chinese and Foreign Tourists' View of Ecotourism

在文献分析的基础上,根据哲学上事实与价值的二元划分理论建构了游客生态旅游观的概念模型。以海南的中外游客作为研究对象,采用抽样调查方法,于2009年7月14日至31日在海南的14个地方发放问卷收集第一手资料,并使用独立样本T检验对数据进行分析。结论认为中外游客的生态旅游观存在一些差异,主要表现在生态旅游属性观和特征观方面,而中外游客在生态旅游的功能观和影响观方面的差异不太明显。

Basde on literary review,this article builds a conceptual model of tourists＇ view of ecotourism.In order to obtain the data needed in this paper,the authors conducted an extensive questionnaire in 2009,July 14 to 31 in Hainan Province.We chose Hainan Chinese and foreign tourists as the object of study,and used sample survey methods and sent out questionnaires in 14 places in Hainan to gather first-hand data.Then we used the independent-samples T test for data analysis.This paper concludes that there are some differences in the view of ecotourism between Chinese and foreign tourists,mainly in the attributes and characteristics of the ecotourism,whereas the differences in the view of impact of ecotourism and the view of function of ecotourism between Chinese and foreign tourists were less pronounced.