基于隐性服务的旅游景区标识系统设计研究

Study on Identification System Design of Tourism Scenic Spots Base on Recessive Service

针对旅游景区隐性服务的开发状况,分析了标识系统的概念、功能和分类。论述了以提高隐性服务质量为前提的标识系统在景区中的总体布局。并针对景区内标识系统存在的一些问题,提出了基于隐性服务的旅游景区标识系统设计应遵循的设计原则。在此基础上从题材和形态、色彩和材料、体量和尺度等多个角度提出了标识系统的设计手法。讨论了标识系统设计的发展趋势。

Based on the development of recessive service of tourism scenic spots for the enlightenment,it analyzed the the concept,the function and classification of identification system.And elaborated the overall layout to improve recessive service quality.Aiming at scenic areas marking system,it proposed some existing problems of tourism scenic spots marking system design should follow the principle of design.Based on this,from themes and form,colour and material,volume and multi-scale multiple angles,it proposed identification system design technique and discussed the marking system design development trend.