当代个性化包装设计语言的特点分析

Analysis of Language Features of Contemporary Personalized Packaging Design

根据个性化包装设计市场发展的现状,从个性化包装的审美角度出发,通过案例分析,对现代个性化包装设计语言的视觉、触觉特点进行了研究,旨在增强人们对个性化包装设计语言的认知能力和创新设计能力,从而以更加丰富多彩的、新颖的个性化包装设计语言,设计适应市场发展需要的现代个性化包装设计作品。

Based on the situation of market development of personalized packaging design,from the aesthetic angle of personalized packaging,through cases analysis,modern personalized packaging design language of visual and tactile characteristic were analyzed and studied,which aimed to enhance people to personalized packaging design language of cognitive ability and innovative design ability,thus to more rich and colorful,novel personalized packaging design language,which was adapted to market needed for the development of modern personalized packaging designs.