文字在书籍装帧设计中的双重性

On the Duality of Chinese Characters in Book Binding Design

以视觉传达的角度为切入点,从文字的识别功效、文字体现书籍内涵方面,分析文字在书籍装帧设计中的识别性;从文字在书籍装帧中的设计表现、审美特征、艺术魅力方面,分析文字在书籍装帧设计中的审美性。在此基础上,提出书籍装帧中的文字设计只有借鉴和吸收优秀文化,融汇先进的设计理念和现代表现形式,才能更好地体现文字设计的艺术魅力,促进书籍装帧设计不断发展。

From the perspective of visual transmission as a starting point,it discussed the duality of the characters in book binding design.It analyzed the identity of the characters in book binding design from the character identity efficiency and the presentation of book contents in characters and also analyzed the aesthetic nature of characters in book binding design from design presentation in book binding,aesthetic features and artistic charm.On this basis,it pointed out that the characters design in book binding should borrow and absorb excellent cultures,integrate advanced design ideals and modern forms and expressions so that it could embody artistic charm of character design,thus promoting the continuous development of book binding design.