试论我国乡村旅游标准化发展历程及体系架构

On the Development Course and System Framework of China's Rural Tourism Standardization

文章系统地梳理了我国乡村旅游标准化的定义、发展历程和特征,在对现状和发展趋势认知的基础之上,并结合现有乡村旅游标准存在的问题,提出我国乡村旅游标准体系构架的总体目标,及构建包括基础标准、综合标准和技术标准等内容的我国乡村旅游标准体系架构。

The paper systematically summarizes the definition,development course and characteristics of China＇s tourism standardization.Based on the cognition of present situation and development trend,the authors propose that building ruraltourism standard system is the proper request under thebackground of the vigorous development of China＇s rural tourism industry and rural tourism standardization.Combining the problems existing in the present rural tourism standards,we offerthe overall goals of the framework of rural tourism standard system including basic standard,comprehensive standard and technical standard.