新农村建设中我国农民体育消费的现状及对策研究——以湖北省农民体育消费为个案

A Research On The Current Situation Of The Farmers' Sports Consumption And Its Countermeasures In China During The New Countryside Construction——A Case Study Of The Farmers' Sports Consumption In Hubei Province

采用文献资料法、问卷调查法等对湖北省农民体育消费的意愿、目的、结构、消费水平、行为与内容等进行了调查分析。研究认为:湖北省农民的体育消费观正发生转变;农民的体育消费结构简单;农民的体育消费水平呈现两头高中间低的发展趋势;农民的文化程度、年龄以及收入影响其体育消费行为。

By documentary research,questionnaire survey,this paper made an investigation on the motivation,the structure,the consumptive level,behavior and content of the farmers＇ sports consumption in Hubei Province.The research shows that in Hubei province,the farmers＇ sports consumption view has changed.The structure of sports consumption is simple.The sports consumption level shows a tendency of being high in both ends while lower in the middle.The factors as education,age,and income have effects on farmers＇ sports consumption behaviors.