乡村旅游消费需求特征分析——基于对黔东南乡村旅游者的调查

Analysis on Consumption Demand Characteristic of Rural Tourism

基于对黔东南乡村旅游者的调查,运用SPSS15.0软件处理数据,分析总结出乡村旅游消费需求的人口学特征、旅游消费心理特征、旅游消费行为特征、旅游消费结构特征和旅游消费效果6个方面的内容,并对其发展趋势进行初步判断。

Based on the investigation of rural tourist in Southeast Guizhou,and by utilizing SPSS15.0 software to process data,6 aspect contents,including demography characteristic of consumption demand,consumption psychology characteristic,consumption behavior characteristic,consumption behavior characteristic and consumption effect were analyzed and summarized,and the preliminary judgment for its development trend was carried out.