摘要
本文基于电信客户消费行为的数据挖掘,探讨了客户细分模型在存量用户保有营销活动中的应用,总结了政企客户固网月租风险释放存量保有策略,并通过一个实际案例阐述了从客户理解到营销策划,再到执行和评估的整个营销活动流程。
This paper analyzes the behavior of telecom＇s VIP customer with data mining, discusses the application of customer segmentation model on telecom marketing activities, summarizes the strategies for retaining stock fixed-line customers. Finally, this paper expounds the total marketing process with a practical example which includes client understanding,marketing planning, marketing executive and evaluation, etc.
出处
《电信科学》
北大核心
2010年第12期128-131,共4页
Telecommunications Science
关键词
电信客户
消费行为
存量保有
telecom customers, consumer behavior, retain existing
