高校校园媒体在校园文化建设中的功能及作用

On the Functions and Effects of Campus Media in Campus Cultural Construction of University

高校校园文化建设中最重要的传播和建构载体——校园媒体,如何更好地发挥其功能及作用,为培育优秀的大学精神、构建大学的"和谐文化"服务,是一个值得深入探讨的重要问题。高校校园媒体在校园文化建设中的主要功能是舆论导向功能和文化上的同构建设功能,这是由新闻媒体自身的特性和使命决定的。但随着国家对外开放程度的加深、信息通讯技术对媒体的改造,以及信息资源高度开放、生活观念变迁等等因素的影响,全球掀起了媒体环境的深刻变革,校园媒体环境也自然受影响。

As the most important way of communication in university,the campus media play a key role in fostering university spirit and harmonious culture.Their role depends to a large extent on the nature and task of news media.But with China＇s fast reform and opening to the outside world,the technologic development of media,the fast opening of information resources and the change of lifestyle,campus media present some new features as follows： the networking of the media,the more freedom in information selection and the heavy task of the media to meet students＇ full development.The ways to meet these challenges include： strengthening the direction of public opinion and media effect,the combination of party spirit and public opinion,and the construction of powerful campus media of harmony and affinity.