新闻文本的网络流行语分析

Audience Meaning Construction and Circulation of the News Texts——Study of Network catchwords Based on the News Texts

从新闻文本中产生的网络流行语反映了受众在对待传播者制作的新闻文本时,不再是被动顺从,而是通过同向——填充式、偏向——跑焦式、逆向——对抗式策略积极地重新建构文本意义,与传播者在文本中的预设意义产生不一致性。另一方面,网络流行语在网络空间中不断传播流通,经过引用/暗示、仿作/戏拟等方式促使文本意义持续复制、增殖。要么强化了意义本身,要么消解了意义,产生种种怪象、乱象。因此新闻媒体要尽量完善新闻文本,减少受众不必要的想象空间;讲求新闻报道的艺术性;持续关注新闻文本在社会中的意义流变,适时对失范的话语进行矫正;遵循舆论本身运动规律,增强舆论引导能力。

Network catchwords generated from the news texts reflect that audience is no longer a passive obedience in the process of communicators text,but actively re-constructs senses through the tactics of same direction-filling type,tend to-run coke type,reverse-resistance type,and differs from the communicators default meaning of the text.On the other hand,the network popular languages constantly spread in cyberspace,continually promote meaning of the texts replication and proliferation by the manner of reference/hint,pastiche/parody.This is an experience of pleasure which is from the resistance to authority.There are two outcomes.The one is to strengthen the meaning,increase the influence of the public opinions;The other is to resolve the meaning,use Kuso and prank to experience pleasures,make lots of chaos.