摘要
公共图书馆如何打造公益讲座品牌?笔者从镇江市图书馆名家讲座案例出发阐发自己的工作思路:选题要准确;讲师是关键;策划要先行;宣传要到位;队伍要专业;联办要有力。
How to build a brand of lectures? Basing on the cases about the masters' lectures held by the Zhenjiang Library,The author elucidates the work thinking that there should be accurate choice of thesis,the pivotal instructor,the planning in advance,the encouraging advocacy,a professional team,and the intimate cooperation.
关键词
文心讲堂
名家
品牌
工作思路
The Wenxin Lecture
The Master
Brand
The Work Thinking
