浅谈案例教学法在“市场营销学”课程中的应用

On Case Teaching of Marketing Course

"市场营销学"是一门综合性、实践性非常强的应用科学,在教学过程中使用案例教学法,对于培养市场营销专业学生的创新精神和专业素质等方面具有独特的不可替代的作用。本文结合作者自己的教学实践经验,对案例教学法在市场营销学教学中的应用进行了探讨。

Marketing course is a comprehensive and practical applied science.Case teaching plays a unique and irreplaceable role in developing students＇ innovative spirit and professional qualities.According to the author＇s practical teaching experience,this article discusses the application of case teaching in marketing course.