论网络环境下高校校报的应对策略

On Responsible Stratege of University Newspapers surrounding Network Environment

面对网络信息技术的快速发展,高校校报只有不断挖掘纸媒优势,巩固传统地位,打造融纸媒、电子报、手机报为一体的"大校报"格局,推进"报网融合",探索校报之间、校报与社会报纸之间的协作之道,方能确保并彰显其在高校媒体中的主导地位。

Confronting the rapid development of net IT,university newspapers have to keep on digging out the advantage of paper-media to consolidate its tranditional position.To propel the ＇news-net melting＇ by melting paper-media,electronic paper and cellphone newspaper into one ＇Macro University Newspapers＇.To confirm and highlight the leading place of university newspapers,it is required the exploration of collaborating ways among university newspapers,and between university newspapers and social newspapters as well.