中俄传媒业改革发展的比较分析与解读——以广播业为例

Comparative analysis and interpretation on the reform and development of the media industry in both China and Russia——Take the broadcasting industry as example

中俄(苏)两国曾经有着相似的媒介经历,转型之后发展各异。通过比较两国在转型期不同的路径选择,从国情特色、媒介经营、社会责任和传播技术等几个方面分析了中俄传媒业发展的异同,并以广播业为代表指出中俄广播业都已进入持续发展时期,但仍有上升空间,在社会效益与经济效益的博弈中都存在如何平衡的问题,新技术的运用与媒介融合则是广播业今后的发展方向。

The media systems in both China and Russia used to share many things in common,but now they drive the different ways.This paper analyzes the similarities and dissimilarities of the reform and development of media industry in the two countries,topics ranging from choices of routing,national conditions,media management and social responsibility to media technology.It takes the broadcasting industry as example,indicating it has stepped into the sustainable development phase and is exposed to brighter future.The integration of new technology into media in the broadcasting industry takes the lead.