消费文化与当代文艺生产消费的新变

The Relation Between Consumer Culture and the Production and Consumption of the Present Arts

消费文化深刻影响了当代文艺的生产和消费状况,当代文艺的创作和接受逐渐转换成了生产和消费,开始接受市场的冲击、商品法则的制导、商业规律的影响。作家个体的独立创作越来越让位给流水线式的集体"文化生产",文艺生产方式日趋多元化。消费文化语境也直接影响了文艺产品的形态,今天的文艺作品再也不是艺术家私人心性的物化品,而是策划者的文本、作者的文本、制作合成者的文本、消费者的文本等不同文本的叠加化合形态。消费文化也渗透到了当代文艺消费的各个方面,重新建构了文艺消费的主体和客体。

Consumer culture has exerted a great influence on the situation of the present arts,which have undergone a transition from the model of creation and reception to that of production and consumption.The production of arts is closely related to the rules of commodification.The individual creation has gradually been replaced by a mass production with multiple production modes.Furthermore,the cultural context of consumption has also influenced the patterns of artistic products,which result from the efforts made by sponsors,writers,producers and consumers instead of an individual artist＇s creation.With the infiltration of consumer culture into aspects of the consumption of the present arts,the subject and object of the consumption have also been reconstructed.