从产品到品牌:影响高职教育发展的若干理念

From product to brand: several ideas on higher vocational education development

市场机制下,品牌是产品发展的更高阶段,并在更高的层面推动产品的飞跃。在当前,品牌这一理念至少在标准、质量、效益、特色、效率、开放性、服务方面等七个角度对高职教育的转型和提升产生重要影响和启示。

From the economic perspective,the concept of brand is higher than the concept of product,which means more requirements of technology standard,quality,benefits,features,efficiency,openness and service,so as to promote higher education from product to brand.