摘要
品牌命名,作为一种特殊的语言,它反映了一定的文化。在跨文化的营销活动中,品牌命名的好坏将直接影响商品的竞争力。本文试从中西文化差异的角度来分析化妆品品牌的命名,一则希望帮助人们清楚地认识到影响中西化妆品命名不同的根本原因,二则希望对化妆品厂家和商家给自己的产品命名提供一些启示,使其化妆品能吸引目标受众者的眼球并刺激其消费欲望。
As a special type of languages,brand naming represents certain culture.In the intercultural marketing activities,brand names will directly have an effect on the competence of commodities.This paper attempts to analyze the cosmetic brand names from a perspective of differences between Chinese and western culture.The purpose of the paper is to help people know the factors that affect the cosmetic brand names clearly and give some enlightenment about how to name the cosmetic products to the manufactures in order to stimulate the purchasing desire of the consumer.
出处
《齐齐哈尔师范高等专科学校学报》
2010年第6期56-58,共3页
Journal of Qiqihar Junior Teachers College
关键词
化妆品品牌命名
中西文化
文化差异
cosmetic brand names
Chinese and western culture
the differences of Culture