摘要
＂营销调研＂课程具有应用性、艺术性及科学性强等特点,为了提高教学效果,探索了体验式教学方式。体验式教学强调学习不是学生被动地接受,而是主动地参与和感悟,并在实践中加以证实。介绍了江西农业大学＂营销调研＂课程教学中实施的情景模拟和项目体验等教学方式的有益经验。
The ＂Marketing Investigation＂ course has strong scientific and practical and artistic features.In order to improve teaching effect,the experience-teaching mode is explorated.The experience-teaching emphasizes the principal part of students during the teaching process.Under this teaching method,the students apperceive and digest knowledge themselves,and knowledge should be confirmed in practice.This article introduces the beneficial experience of situation simulation and project experience in Jiangxi Agricultural University.
出处
《实验技术与管理》
CAS
北大核心
2010年第12期164-166,173,共4页
Experimental Technology and Management
基金
江西省高校教学改革研究省级课题“基于建构主义的体验教学模式研究——以市场营销专业为例”(JXJG-10-4-29)
江西农业大学教学研究招标课题“经管类专业学生专业技能综合实训平台的构建及运行模式的研究”
关键词
体验式教学
情景模拟
项目体验
marketing investigation
experience-teaching
situation simulation
project experience
