“体育媒体奇观”研究——以世界杯足球赛为例

Research on the "Sports Media Spectacle"——A Case Study of World Cup

在现代传播的强力渗透下,体育被媒介化已成为现实。凯尔纳的"媒体奇观"为理论依据,并与德波的"景观社会"理论和丹尼尔.戴扬等人的"媒介事件"理论进行比较研究,通过世界杯足球赛具体文本,解析了"体育媒体奇观"的形成,指出其表征为:影像消费、明星化、娱乐化、全民狂欢;对由此其造成的异化现象提出批评;并提出祛奇观化愿景:回归体育本质、重塑体育精神、注重媒体责任。

With the powerful filtration of modern media,sports has been mediated.Based on Kellner＇s ＂media spectacle＂ theory,this paper compares it with the Debord＇s ＂society of the spectacle,＂ theory and Daniel Dayan＇s ＂media event＂.And by reviewing the document of World Cup,this paper explores the formation of the ＂media spectacle＂.Its characteristics are the video consumption,super-star emergence,recreational function and public celebration.The paper also criticizes the alienated phenomenon and proposes the willingness of removing spectacle.It urges that we should return to the nature of sport,rebuild the sport spirit and focus on the responsibility of media.