广告设计中民族图形元素的运用研究

The research on application of national graphic elements in advertisement design

民族文化艺术是一座蕴藏丰富的宝库，是少数民族智慧的结晶，对广告设计有看深刻的启迪与借鉴作用。广告设计中民族图形元素的运用，体现一种独特的东方文化魅力，对传承和发扬民族文化有着很大的推动作用。本文对运用民族图形元素的广告设计进行研究分析，阐述了民族图形文化艺术在广告设计传播中的重要作用。

The National Culture and Arts is a rich treasury. It is the wisdom of Minority and has a profound inspiration and reference to the advertising. The use of national graphic elements in advertising design reflects a unique charm of oriental culture. It has a significant role in promoting to inherit and develop the national culture. In this paper, the advertising design that used national graphic elements was analyzed to describe the role of national graphic culture and art in promoting the spread of advertising design.