地区知识产权形象论

Study on the Regional Image of the Intellectual Property Rights

地区知识产权形象是伴随地区科技发展,经济文化建设,特别是地区知识产权战略不断展开及深入而产生的,是地区知识产权事业的阶段性影像,是知识经济时代地区对外扩张的一种重要的声誉资产,它的理论基石,则可追溯到地区形象、地区营销、地区软实力等理论及相关研究,而这一问题的理论体系构建,则涵盖了概念界定、要素构成及特征、形成机制及评价等内容。

With the regional scientific development,economic and cultural construction,especially the intellectual property strategy continuously expanding,the concept of regional intellectual property rights image emerged.It is the phase image of regional intellectual property business and the important reputation assets for the regional external expansion of the Era of knowledge economy.Its theoretical foundation can be traced back to the theory and research of region image,regional marketing,regional soft power and so on.The construction of this issue＇s theoretical system covers the concept of defining,element composition and characteristics,formation mechanism and evaluation and so on.