新经济形势下山西民俗旅游发展探索

Study of Folk-custom Touism in Shanxi in The New Economic Situation

山西民俗旅游资源丰富,但有影响力的民俗旅游产品却不多。在新的经济形势下,对山西民俗进行SWOT分析利于有针对性地开发民俗旅游资源。我们应当在注重保护的前提下,合理规划,深入挖掘民俗文化内涵,加强品牌宣传,培养专业人才。

Folk-Custom Tourism is an exhibition of the regional folk culture. It＇s a type of high-level tourism and it satisfies the travellers with ＂novelty, surprise, enjoyment, and knowledge＂. In the new economy. There are abundant folk-custom tourism resources in Shanxi. This article will concluse the advantages, disadvantages, opportunities and challenges of deep ex- ploitations and actual states. At the sarne time, it will discuss useful measures to resolve the problems and promote the sustainable development of shanxi＇s folklore tourism.