摘要
山西民俗旅游资源丰富,但有影响力的民俗旅游产品却不多。在新的经济形势下,对山西民俗进行SWOT分析利于有针对性地开发民俗旅游资源。我们应当在注重保护的前提下,合理规划,深入挖掘民俗文化内涵,加强品牌宣传,培养专业人才。
Folk-Custom Tourism is an exhibition of the regional folk culture. It's a type of high-level tourism and it satisfies the travellers with "novelty, surprise, enjoyment, and knowledge". In the new economy. There are abundant folk-custom tourism resources in Shanxi. This article will concluse the advantages, disadvantages, opportunities and challenges of deep ex- ploitations and actual states. At the sarne time, it will discuss useful measures to resolve the problems and promote the sustainable development of shanxi's folklore tourism.
出处
《太原大学学报》
2010年第4期31-34,共4页
Journal of Taiyuan University
关键词
新经济形势
民俗旅游
山西
SWOT分析
new economic situation
folk-custom toruism
Shanxi
SWOT analysis