当代中国标志设计中凸显的东方审美情趣

Highlights of the Oriental Aesthetics in the Contemporary Chinese Logo Design

当代中国标志设计中凸显了整体美、自然美、意象和意境美、空灵美等东方审美情趣。在全球化背景下,当代中国标志设计日趋国际化和多元化,但东方审美情趣仍然是其精神支柱和重要依托。只有更好地理解东方审美情趣的内涵和特质并加以合理利用,才能让当代中国标志设计光彩四射。

Each individual aesthetic subject will obtain a different aesthetic experience and aesthetic awareness in accordance with their different living conditions in which,aesthetic qualities,ideals and concepts are different.Therefore,it causes different aesthetic tastes.This essay briefly analyzes the Oriental aesthetics of the contemporary logo design in China.