中国服装企业CI导入的现状与发展研究

Present Situation and Development of CI Introduction into Chinese Apparel Industry

对国内外服装企业CI导入的成功案例进行分析,比较它们CI导入的成功之处,并针对中国服装企业CI导入存在的问题提出解决方案,对创造符合我国国情,具有中国服装行业特色的知名品牌,有一定的参考价值和实际意义。

The cases of successful introduction of CI（Corporate Identity） into apparel industry at home and abroad are compared and analyzed so as to propose solutions to problems existing in the introduction of CI into Chinese apparel industry,which provides references for China to establish powerful brands conforming to national conditions and characterized by Chinese apparel industry features.