摘要
遵义较之于其它红色旅游热点城市具有明显的气候优势,适游期长,而且遵义红色文化资源特色独具,客源市场广阔。以体验旅游理论为指导,依托宜人的气候条件,结合其红色旅游资源特色和客源市场特点,努力建设红色休闲旅游地,打造红色休闲之都,使游客在旅游休闲活动中体验丰富的红色文化,是遵义有效应对激烈的市场竞争,突破红色旅游发展瓶颈的战略举措。
Obviously,the developing strengths of red tourism in Zunyi lie in the pleasant climate,long period of tourism,unique red culture resources and the large tourist market.The solution to the developing problems of red tourism in Zunyi is to construct the red tourism and leisure city according to its advantages and guided by the experience tourism theory.And it can also help the tourists understand the red culture effectively during their tourism activity.
出处
《遵义师范学院学报》
2010年第6期77-79,92,共4页
Journal of Zunyi Normal University
基金
湖南省红色旅游研究基地开放课题(08ly06040)阶段成果之一
关键词
红色旅游
红色休闲之都
遵义
Red Tourism
the Red Tourism and Leisure City
Zunyi