中国式大片艺术与商业交集之发微

Exploration of Chinese Blockbusters and Commercial Profit

2002年的《英雄》、2007年的《集结号》,到2008年《梅兰芳》的相继问世,无不展现了中国式大片的春天的到来,同时也表明了好莱坞"高概念"电影理念的本土化历程。从消费选择的视域研究中国电影理论创新与中国式大片持续繁荣等诸多问题,可以看到中国商业电影的发展方向。

Such new films as Hero in 2002,Assembly in 2007 and MEI Lan-fang in 2009 have exhibited the flourishing period of Chinese blockbusters.These films also indicated the localization of high concept of Hollywood movies.This paper makes an analysis of several issues concerning innovation theories of Chinese films and prosperity continuity of Chinese blockbusters from the view of audience＇s consumptive selection,to explain the development tendency of Chinese commercial films.