四川省阆中市旅游资源的SWOT分析

A SWOT Analysis of Langzhong City's Tourist Resources

阆中是全国四大文明古城之一,是全国历史文化名城、中国优秀旅游城市、联合国地名遗产委员会命名的"千年古县",旅游业在其经济结构中具有重要地位。但目前对阆中旅游资源的评价和认识还不全面,致使阆中旅游业发展受限。该文对阆中的旅游资源进行全方位多角度SWOT分析和评价,在此基础上提出切实可行的开发策略,为阆中制定旅游发展规划提供参考依据。

Langzhong,one of the four cities of ancient civilization in China,has a long history,rich culture,and beautiful sceneries.It is a historical and cultural city as well as an excellent tourism city in China.It is named by the Geographic Name Heritage Committee of United Nations as ＂Millennium ancient county＂,Tourism industry plays an important role in its economic structure.However,the current recognition and evaluation of its tourism resources is not comprehensive which limits the development of Langzhong＇s tourism industry.In this paper,Langzhong＇s tourism resources is analyzed and evaluated more comprehensively by way of SWOT,on the basis of which,a sustainable development strategy of tourism resources is proposed to help make the development layout of Langzhong＇s tourism industry.