服务集成平台的盈利模式创新与竞争策略

A Research on the Revenue Model Innovation and Competitive Strategy for Service Integration Platform

服务集成平台在市场交易中充当中介者的角色,分别指代交易、保证、信息、后勤4种创造价值的方式;与此对应,服务集成平台的盈利模式有网络广告、数据库营销、品牌评估等;根据市场的生命周期理论,服务集成平台的竞争策略主要包括价格竞争、产品组合、品牌竞争以及创新预告等。

Service integration platform,which plays the important role of the intermediary in market transactions,refers to four means of value creation-transaction,assurance,information and logistics.The innovation of profit pattern of the service integration platform includes network advertising,database marketing,evaluation of brands and so on.According to the market lifecycle theory,the competitive strategy of the service integration platform mainly includes price competition,product combination,brand competition and innovative prediction.