“武汉城市圈”旅游整合营销传播研究

On Integrated Tourism Marketing in Wuhan City Circle

"武汉城市圈"的建设,涉及工业、交通、教育、金融、旅游等诸多领域,经过2年多的发展,已经取得了长足的进步,推进了武汉及周边8个城市的整体发展。但在"武汉城市圈"的旅游传播方面,目前处于各自为战的松散状态,需要进行旅游整合营销传播。文章借鉴山东省旅游整合营销传播的经验,提出了"武汉城市圈"旅游整合营销传播的新思路。

The construction of Wuhan city circle,involving such fields as industry,traffic,education,finance,tourism and so on,has made much progress and promoted the overall development of Wuhan and eight surrounding cities during the past two years.However,the tourism of Wuhan city circle,which is still developing on their own,are starving for integration marketing communication.In view of this,the paper proposes some fresh ideas on tourism integrated marketing by learning from the experiences of Shandong tourism integrated marketing.