高职学报发行的现状及对策研究

Current Situation and Countermeasure on Journals’Publishment in Vocational Colleges

高职学报发行工作是实现高职学报社会价值的重要环节,但由于各方面因素的影响,高职学报发行工作存在发行量少,发行效果差等不足,因此,高职学报要实现可持续发展,应充分重视发行工作;高职学报编辑要树立读者意识,并通过加大对重点读者的发行量,增强对重点读者的服务能力,将专业类稿件和教学类稿件分期出版、加强宣传等途径对高职学报工作进行改进,以提高其传播效果,扩大其影响力,充分实现其社会价值。

Journals’ publishment in vocational colleges is an important part to fulfill its social value.There are several problems,such as small circulation and little effect of publishment.So journals in vocational colleges should realize its sustainable development of journals and pay more attention to the publishment.Editors should set up the reader awareness and take the following measures,such as enlarging publishment and reinforcing the ability of service to key readers;differentiating technical manuscripts from teaching manuscripts,strengthening propaganda,etc to realize the social value.