面向东盟 服务地方——论地方性商务英语人才培养模式下东盟各国文化的导入

Face to ASEAN;Serve Local Regions——On the ASEAN Culture Leading-in under the Training Mode of Local Business English Talents

随着中国-东盟自由贸易区、"一轴两翼"等区域建设和基础设施建设的推进,跨国家、跨文化的商务活动更为频繁。为了适应中国—东盟交流与合作进一步发展的需要,学习东盟各国相关商务文化非常必要。了解中国—东盟商务活动中常见的文化差异也成为地方性商务英语教学文化导入的重要组成部分。

With the development of China-ASEAN Free Trade Area,regional construction of ＂an axis and two wings＂ and the promotion of infrastructure construction,cross-country and cross-cultural business activities become more frequent.In order to meet the need of further development of China-ASEAN,it becomes essential to learn the ASEAN-related business culture.Understanding China-ASEAN business cultural differences has become an important part of business English teaching in local universities.