营销模式创新路径探讨

Study on the Innovation Way of Marketing Model

如今商业环境变化迅速,营销模式创新途径的探讨已成为学术界和企业关注的焦点,文章在对现有营销模式创新途径理论分析的基础上,提出了从营销理念、营销管理机制和制度、营销组织机构和结构、企业文化和营销环境五个方面持续系统地进行营销模式的创新。

In today＇ s fast-moving business environment,the study on the innovation way of marketing model has become the focus of enterprises and the academic community.Based on the analysis of the present innovation way of marketing model,this paper offers five innovations as a system,which are innovation of marketing ideas,innovation of marketing management mechanism and system,innovation of marketing organization and structure,innovation of corporate culture,innovation of marketing environment.