姚明奇观——从“媒体奇观”理论角度解读姚明现象

The Spectacle of YAO Ming:Read YAO Ming Spectcle Critically According to the Theory of Media Spectacle

在当代社会,资本、技术和信息娱乐工业结合在一起,导致了信息娱乐社会和奇观文化的产生,使新的文化形式侵入了人类意识和日常生活领域。解读媒体奇观可以更深入地理解当代社会和文化及其中存在的特征、冲突和新生事物。依照道格拉斯.凯尔纳的"媒体奇观"论,篮球明星姚明现象不仅是一种体育现象、商业现象,更是一种媒体文化奇观。通过对姚明奇观进行批判式解读,为姚明现象的研究提供一个新的视角。

In modern society,capital、technique and entertainment industry combine with each other,thus entertainment society and spectacle culture come into being.Therefore,the new culture mode invades domain of human consciousness and daily life.Reading media spectacle can deeper understand modern society and culture and the characteristics、conflicts and newly emerging things in modern society.According to Douglass Kelner＇s theory of Media Spectacle,YAO Ming,the basketball star,is not only a phenomenon of sports and commerce,but also a kind of culture and media spectacle.This paper read YAO Ming spectacle critically,in order to provide a new angle of view for the study about YAO Ming.