黑龙江省滑雪体育旅游的SWOT分析及发展策略

SWOT Analysis and Developing Strategies of Skiing Sport Tourism in Heilongjiang Province

应用现代管理学的"SWOT"分析法,在了解优势、克服劣势、把握机遇、化解威胁的基础上,对黑龙江省滑雪体育旅游内、外环境进行了分析,进而提出了黑龙江省滑雪体育旅游的发展策略。

Applying the analytical method of SWOT in the theory of modern management,the author analyzed the internal and external environments for skiing sport tourism in Heilongjiang Province on the basis of knowing the advantages,overcoming the disadvantages,seizing the opportunities and eliminating the threats,and thus bringing forth the development strategies associated with skiing sport tourism in Heilongjiang Province.