中国非奥运赞助企业2008北京奥运营销策略

The Marketing Tactic of Chinese Non-Olympics Patronage Enterprise about 2008 Beijing Olympics

通过对北京2008奥运会65家企业合作伙伴中36家中国企业的分析,相对于这36家幸运的企业来说,还有大批的中国其他企业是如何应对奥运营销的呢?奥运不仅仅是赞助商的盛宴,非奥运赞助企业可以靠自己的智慧,运用"伏击营销"、"借势营销"等营销策略,一样展露锋芒,甚至风头盖过赞助商。

The 65 enterprises have been several kinds cooperation fellows about Beijing 2008 Olympics,36 enterprises in which is Chinese companies.Comparing to the 36 luck enterprises,are lots other Chinese enterprise how to deal with the Olympics marketing？ Olympics is not only sponsors＇ feast,but also non-sponsors can exhibit abilities,the use of ＂ambush marketing＂ and ＂actually wants to make use of marketing＂ and other marketing strategies,even exceed sponsors by themselves＇ wisdom.