摘要
介绍了品牌、品牌定位的概念及品牌定位的重要性,分析了品牌定位的过程,并对农夫山泉的品牌定位进行了分析,总结出了农夫山泉成功的经验。
The concept of brand and brand positioning and the significance of brand positioning were introduced.The process of brand positioning was analyzed.The brand positioning of Nongfushangquan was analyzed.The successful experience of Nongfushangquan was summarized.
出处
《安徽农业科学》
CAS
北大核心
2010年第35期20370-20372,共3页
Journal of Anhui Agricultural Sciences
关键词
品牌
品牌定位
品牌阶段
农夫山泉
Brand
Brand positioning
Stage of brand
Nongfushangquan
