江苏省高尔夫俱乐部现状的SWOT分析及对策研究

Research and SWOT Analysis on the Current Situation of Golf Clubs in Jiangsu

通过文献资料法、问卷调查法、数理统计法对江苏省辖区内的高尔夫俱乐部(9洞以上)的发展现状以及高尔夫消费情况进行调查研究,结果显示:江苏高尔夫球场发展迅速但南北发展不平衡、俱乐部经营状况不佳、消费价格定位较高、消费群体层次单一和本土专业人才短缺等。据此提出积极争取政策支持,加大苏北苏中地区球场开发力度;发展高尔夫相关产业,构建高尔夫产业链;加大公众球场建设力度,扩大消费群体范围;发展高尔夫教育,加强人才和技术开发力度等对策,以期对我省高尔夫产业持续健康的发展提供理论参考。

Based on documentation,survey and data analysis,the essay researches on such present situation of golf clubs（above on nine holes） and golf consumption in Jiangsu province.Results showed： the rapid development of golf course in Jiangsu but the North-South uneven development,poor operating conditions of the club,expensive consumption,single-level shortage of local consumer groups and the lack of professionals.Based on this,this paper also puts forward some effective suggestions：actively seek policy support to increase the golf club of the northern,the development of golf-related industries,expand the scope of consumer groups,the development of golf education,strengthen human resources and technology.Which could provide theory basis for the sustained and healthy development of the native golf industry.